Copywriting

As a copy writer, I am skilled in communicating in an appropriate tone of voice and language for a company’s target market.

At Twofish, an Amsterdam-based creative agency, I worked for Yamaha Motor Europe and Canon, writing and editing product marketing material for the web and in print.

Here are some examples of typical work:

Yamaha YZ250F Press release
This is an abridged version of press release written for the launch of Yamaha’s YZ250F motocross bike, the full version features a 6 page technical appendix which I rewrote from badly translated technical papers
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Yamaha Waverunner release
A more lifestyle-oriented (eg. less technical) release for the launch of the 2010 range of Yamaha WaveRunner personal watercraft
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Yamaha JogRR MotoGP
A short news story written for Yamaha on their sponsorship of the MotoGP series which was also  featured on the official Dorna website
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Canon Legria FS37 product page

Product information for a Canon digital camcorder.

View online